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8 May, 2014 – LONDON, UK – Hopster, the UK’s leading interactive TV and learning app for preschoolers, today announced a bundle of updates to power up for summer. As May heats up, so does Hopster as it extends its service to iPhone and iPod touch and lets fans watch their favourite shows offline and on the go. Hopster also confirmed a seven-figure investment from a group of UK investors, including TV’s coolest mum, Davina McCall.
Since launching five months ago, Hopster has consistently been featured as ‘Best New App’ in the UK App Store and ranks among the Top 20 apps for kids aged five and under. Tens of thousands of families with preschool kids have already downloaded Hopster for iPad. In response to consumer demand, Hopster has pushed forward plans to add an iPhone and iPod touch version this month allowing parents to keep their tots happy on any iOS device. Over 77% of families with kids aged 2-6 already have access to an iPhone, iPad or iPod touch, opening up the Hopster experience to almost one million households.
Following Hopster’s recent announcement that they had become the first app to receive a U-rating from the British Board of Film Classification, Hopster also announced that they now have one of the largest U-rated libraries of preschool shows in the UK. Working with the BBFC to fully rate and review their line-up of world-class shows and games, Hopster now offers parents and preschoolers over 700 fully U-rated episodes of brilliant kids TV – more episodes than Netflix*.
Nick Walters, Hopster founder, said, “Hopster’s success is evidence that the trends which inspired us to launch Hopster in the first place are really accelerating. Kids are more at home than ever on all devices – from tablet to TV – and parents are more and more comfortable with their kids’ digital lives. Seven out of ten parents agree that touch screens can help their kids develop new skills. We’re seeing real demand for trusted, high-quality services like Hopster and that’s only going to increase.”
Hopster also confirmed a seven-figure investment round from both institutional and private investors, including senior media executives Bhavneet Singh (Pearson, Viacom), Tony Orsten (twofour54, The Imaginarium), the Angel CoFund (investors in YPlan and PlayJam, among others) and Davina McCall (TV presenter and media entrepreneur).
McCall said, “As both an investor and a mum, I’m so excited about the potential in Hopster. As a parent, you’re always concerned about screen time. You want apps that are fun but also educational and the people behind Hopster seem to have found the sweet spot in getting that balance just right. The U-rating alone should assure parents that Hopster is the safest choice for their toddlers.”
Tim Mills, Investment Director with Hopster investors, the Angel CoFund, added, “We pride ourselves on backing the UK’s most promising businesses, and this is why we are thrilled to be continuing our support of Nick and the team at Hopster. It’s no secret that technology is the bridge between education and entertainment for the youngest generation, and as such we look forward to continuing to work with Hopster as the team builds on the momentum we’ve seen from them in the past five months.”
Notes to Editors:
Hopster is the unlimited TV & learning platform for preschoolers. The app combines one of the largest selections of U-rated kids TV shows in the UK with stimulating games in a completely ad-free, safe environment – giving parents peace of mind for one low monthly subscription with no commitments. Hopster is free to download from the App Store and parents can try the full experience for free for 7 days before subscribing for only £3.99/month via a simple in-app purchase that is safely hidden behind a parental age-gate and easy to cancel at anytime.
Hopster is available for free from the App Store on iPad, iPhone and iPod touch or at www.AppStore.com
About Angel CoFund – www.angelcofund.co.uk
Launched in 2011, the Angel CoFund is a privately run fund that works alongside groups of business angels to invest in high growth small and medium sized businesses across the UK, directly providing funding as well as encouraging the expansion of the business angel market.
Backed by the British Business Bank and the Government’s Regional Growth Fund, the £100m Angel CoFund is able to make initial investments of between £100,000 and £1 million into businesses, alongside syndicates of business angels.
To date the fund has supported more than 40 companies (for example Yplan, PlayJam and Micrima) providing over £17 million in direct investment alongside £65 million from business angels and other investors.